As a content marketer, are you generating the desired leads from publishing branded content? You may be posting some amazing content, and it may still fail to get you the leads; why? The bitter truth is that publishing and distributing great content doesn’t guarantee qualified business leads. So let’s look at some strategic techniques that can help you collect more and high-quality leads with your content marketing efforts.
1. Use Lead Magnets
Content upgrades like e-books, research reports, and webinars work as great lead magnets for most businesses. You can offer these valuable content pieces in exchange for the contact details of your prospects. To begin with, you need to create a separate landing page for each lead magnet. Then, enlist the benefits of the content upgrade and use a simple contact form to get users to register themselves for the offer.
2. Add a Call-to-Action
Besides offering your audience useful content, you need to tell them what to do next. A compelling call-to-action plays a significant role in helping marketers to get prospects to share their respective email addresses. A call-to-action can take the form of an offer to subscribe to your company newsletter or get a free trial of your product or service. Make sure the call to action is crisp and concise. Moreover, it would be best if you tried to create curiosity with your call-to-action so that your readers become eager to take the next step.
3. Promote Your Content
An intelligent way to generate leads through content upgrades like e-books and white papers is to run a paid ad campaign. A paid promotion on social media or Google is the shortest route to reach a targeted audience. Make use of buyer personas to understand your ideal prospects. This way, you’ll have a better idea of setting up accurate ad-targeting and optimizing your campaigns for better outcomes.
4. Post Content on Niche Communities
Besides posting content on your social media handles, you must publish it on industry-specific communities. You’ll find many niche groups on platforms like Facebook and LinkedIn. Start by joining these groups and learn about their content posting guidelines. You can then re-purpose your existing content and post it on these groups. Try using exciting content formats like polls and memes to catch your audience’s attention on these platforms. The benefit of publishing content on niche communities is that you can have one-on-one interaction with prospects. These groups are great for generating high-quality leads for your business.
5. Publish Case Studies
The best way to get prospects into your sales funnel is to publish content that displays social proof and business expertise. Writing about how you helped clients achieve their goals is a terrific way to do that. Craft your case study by highlighting a customer’s challenges and how you helped them overcome those challenges. You can post case studies in the form of blog posts or videos.
6. Write Guest Posts
Writing quality guest articles for respected publications allows you to reach a bigger audience for your business. In addition, guest posts can help you drive traffic back to your site. There’s a big chance these visitors would inquire about your products and services.
The best way to generate leads with guest posts is to be persistent with your efforts. First, keep looking for and pitching to high-authority niche websites. Next, make sure you write articles that are full of valuable insights and unique knowledge.
7. Publish Interactive Content
Interactive content is the new-age content format. Above all, it makes learning fun and engaging. Content marketers can use interactive content formats like quizzes, interactive PDFs, calculators, polls, and assessments to create branded content, a two-way conversation between prospects and the brand. Interactive content can easily fetch higher engagement and more leads. In fact, studies show that interactive content generates 2x more conversions than passive content.
8. Optimize Your Website Pages
As a content marketer, you must ensure that your website landing pages are user-friendly and easy to navigate. Undoubtedly, your website content should tell visitors the main benefits of your products and services. Another excellent way is to display your current clients on your website pages. Putting up client logos is a great strategy to communicate your experience with potential customers.
Additionally, you should put up your business’s press mentions and customer testimonials, and you’ll see a marked difference in the rate of conversions. Finally, you must A/B test your website pages and keep optimizing the copy for better business results.
You are already putting in copious amounts of effort in writing and publishing quality content for your business. So why not use a few clever tactics to convert content consumers into sales prospects? That’s why you need to make sure you use the tips and strategies mentioned in this article and thereby maintain a constant inflow of relevant leads to your business.