Times are changing in the world of internet marketing, but they always are. The latest change affects keyword data and usage, giving marketers a much more challenging approach to search engine optimization and search engine marketing (SEO and SEM). Google has decided to start encrypting almost all of its search engine data from user searches. This started with users that were logged in, but now is expanding to anyone searching on the site and is affecting thousands of companies that use search engine optimization in their content marketing strategies.
The good news is that there is hope. The experts are working on things and there are ways that you can find the keyword data that is “not provided” by Google anymore. Here are seven great ways that you can get around this troublesome change:
- Focus on improving organic traffic as a whole. There is a lot that you can do in terms of branding, lead generation, and SEO that doesn’t rely solely on keyword data. If you make changes, you will see results. Look for that.
- Track your pages instead of your keywords. When you utilize keywords, you have topic-based pages. Therefore, you can still track the success and ranking of those pages without having the exact keyword data.
- Adapt. Learn how to create results and determine your success based on incomplete data.
- Correlate changes in rankings to work that you’ve done, keywords that you’ve used, or pages that you have worked on or created. The simple fact is that if you do well in changing things, the results will show up even without keyword data.
- Use other search engines. Yahoo!, Bing, and others are still utilizing keyword searches and providing data for marketers. Take advantage of this. Just because Google is the biggest doesn’t make it the only option.
- Use Google AdWords and Analytics to monitor your campaigns.
- Rank is a good source of information for measuring the results of search engine optimization and keyword usage for your website, too.
As you can see, while this might be a little bit of a hassle, it doesn’t make your job impossible. Give yourself the chance to explore different marketing tools and methods to find the ones that you like best. Then, put those to work and you’ll never even think twice about your missing data from Google’s big changes in keyword searches and search engine use.
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