You need to be on Facebook, and Twitter, and LinkedIn…. and maybe Pinterest. When you get advice on social media marketing, you often end up with nothing more than a list of social networks. It’s good advice; a social presence is vital for all businesses. Insurance agents are no different and if you’re not on at least three of the four listed above, you should be. But you probably know that already.
What you’re really looking for are social media marketing ideas for insurance. Just being on a social network isn’t enough to be successful you need to be active. That means sharing content. The content you post will be your most powerful marketing weapon on social media. Creating, finding and sharing relevant content has two key effects on social media. It allows you to demonstrate your knowledge and expertise, building trust with potential customers. And it builds your profile. The more people visit, Like or follow your account; the more awareness your brand gets.
So what should you post?
Your Blog
Among all of the digital marketing ideas for insurance agents, your blog is the most important. Your blog is your opportunity to share information, to comment and to let prospects know about your agency. By creating a helpful, insightful blog you build trust and make people want to work with you. Once you have a blog, you need to promote it through social media. Your blog can drive shares, likes and comments so you should share it yourself and try to create comment. Ask people to respond. A good blog can build your reputation, so it should be the key weapon in your sharing arsenal.
Insurance Relevant News Stories
Social media sharing is all about building awareness and trust. Sharing relevant news with some comment does both of those. By providing an interesting angle on the news you can create conversation and encourage shares. At the same time your demonstrating your knowledge of the industry and by sourcing interesting stories, building the image of your business as a trusted resource.
Infographics
People like to get information in bitesize pieces, and they like pretty pictures. Infographics appeal to both desires. They’re great marketing ideas for insurance agents because insurance is an ideal subject for an infographic and they are really shareable. People share content on social media because they find it interesting, funny, pretty or surprising. Infographics will always provide at least three of those.
Severe Weather Warnings
Your social media accounts should always give users the impression that there’s more to come. Your content is useful now, and there will be more useful information in the future. It should also demonstrate that you have more help to offer, besides just selling insurance. Posting severe weather warnings does both and could give someone a heads up about a serious risk.
Risk Management/Health/Insurance Tips
As an insurance agent, your expertise is your main selling point. Your clients work with you because you have knowledge that they need. To market yourself on social media, you should be able to demonstrate a small portion of that knowledge. Your blog will already do this, but you can add to your image as a trusted resource with a few quick tips. This could be health, vehicle maintenance or disaster recovery advice. A few one line tips can help to make your social media account a useful resource.
Jargon Busters
A daily/weekly/monthly jargon buster is another great way to demonstrate your knowledge in a quick, shareable way. Clients and prospects will often have difficulty with some insurance jargon. It’s one of the main reasons people see insurance as a complex issue. By cutting through that jargon you simultaneously help prospects, build trust and promote your business.
There are many things that will define your social media presence; the content you post is the most important. There are many other options outside of this list. Anyone can come up with great social media marketing ideas for insurance. Just think about what your prospects might like to read. Anything they would find useful, interesting or amusing is worth posting. Once you’ve figured out what to post, you just need to keep posting.
