5 Ways You are a Tour Guide for Your Customers


Share on LinkedIn

A few weeks back, I was fortunate to present at the ITMI Annual Symposium of Tour Directors and Tour Operators. It is a group that is looking for a big 2010.

I was stuck by the what ITMI taught their graduates and how every small business could utilize these:

1. Listen. They need to listen to their clients on tour, we need to listen to our customers to find out how we can solve their pain.

2. Share. They need to share their stories while touring. We need to share our experiences to others through social media to see how we can help and learn from others.

3. Change the transaction. They need to make it about the experience not the money. We need to make it about value and results.

4. Present Options. They need to always find what the touring client wants to do. We need to give our customers alternative solutions to their issues.

5. Agree on a Solution. They need to agree with their touring clients so they are satisfied on site. We need to agree on a solution with our customer so we can move forward with them.

Ever felt like a tour guide?

Republished with author's permission from original post.

Barry Moltz
Barry Moltz Group
Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 2 to 2,. His third book, BAM! Delivering Customer Service in a Self-Service World shows how customer service is the new marketing.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here