Marketing Technology Stories you might have missed
I spent the week holed up at home this week honing my programming skills. Some ups: getting a working user model, a functioning log in, and some downs: controller issues, db corruption and javascript errors. Nonetheless, I enjoyed focusing on building this website all week. Now, on with the show.
MT5 Edition: #52
Stories This Week: Smartphone wallets, new gadgets on the way, top email list building tactics, Twitter sets date for lock down, 5 new marketing trends.
1. When Will Your Smartphone Really Replace Your Wallet?
[Wired] Near Field Communications. The iPhone 5 and Passbook. Google Wallet. Square. PayPal. Every day brings news of new developments in mobile payments and mobile-pass technology. So when can we finally get rid of our wallets?
My Take: Hope you’re not in a rush – 10 years until the systems are integrated and reliable. And it will take some people longer to trust this new technology. Hang on to your credit cards a bit longer.
2. September Will Bring a Full Roster of New Gadgets
[Bloomberg] It’s the most wonderful time of the year, at least for gadget hounds. September is packed with events where consumer-electronics giants plan to unveil new, widely anticipated products.
My Take: Amazon is shipping new Kindles. Along with new phones from HTC, Motorola and of course – Apple. Great new mobile devices on the way!
Capture subscribers with top list building tactics
3. Capture email subscribers with top list building tactics
[MarketingSherpa] B2B Marketers rely on email marketing as a critical lead generation tool. This survey lists the most effective ways to gather email addresses.
My Take: Bottom line – here are the top five email gathering tactics:
- Registration during purchase
- Online events
- Website registration
- Paid search
- Offline events
4. Twitter’s more restrictive API has arrived
[VentureBeat] Twitter just announced anticipated changes to its API, intended to “deliver a consistent Twitter experience.” Or to tighten Twitter’s grip even more on how Twitter users’ tweets are used off the social networking site … and prep for the continued growth of Twitter monetization.
My Take: I’ve covered this topic before so I’ll just mention the changes take effect in 6 months.
5. Meet the Five Big Tech Trends Changing Marketing
[AdAge] Media Kitchen put together 5 Marketing Tech Trends click here to see the presentation on Slideshare.
Hi John, I like how you mentioned the NFC story on Wired in this article, it is indeed one of the biggest stories this year because of the widespread introduction of the technology. I also agree with you that people won’t be able to ditch their cards or cash just yet, one reason is because there are restrictions on NFC for high value payments