LinkedIn has many B2B marketing benefits. It may not be as trendy as Facebook, but when it comes to reaching an interested community of business professionals with common interests, LinkedIn can be an excellent tool if you understand it and know how to effectively use it.
Here are 5 quick tips on LinkedIn by Fast Company.
1. Use “Signal” to discover relevant news and information – let’s you easily “monitor” your network
2. Export your connections – easily export your LinkedIn connections contact info to Outlook
3. Create a resume – easily convert your profile to a good looking resume
4. Start and use groups – great way to tap into like minded, relevant groups, ask questions, and share information
5. Customize your URL – create a more relevant URL to improve search, SEO, and “personal branding”
Read the full article at Fast Company
