5 Ideas Why Digital Textile Printing is a New Trend in 2021


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5 Ideas Digital Textile Printing

Long gone are the days when Clothing was just an essential need for covering the body. The textile industry is one of the biggest industries in the world and is driven by the glamour quotient of society. Clothes define your personality and are worn according to the occasion, places and mood of the people. This reason alone has made the industry huge and its market size will be $1412.5 Billion by the end of 2028!

Growing at the CAGR of 4.4% every year, the textile industry is raging but the industry has also been under a lot of scrutiny because of the pollution that it creates! Not only is it one of the highest pollution-creating industries in the world, the Textile Industry alone is responsible for one-fifth of the total water pollution of the world. Because of these, the environmentalists and cosmopolitans are rooting towards Sustainable textile printing and because of that, Digital Textile Printing has been trending from last few years and will thrive in 2021.

Not only is Digital Textile printing an effective method for sustainable textile production, but its design is done virtually using Textile Design software and because of that, the design possibilities are literally endless. Also, since its printing is done through Inkjet Printers, the majority of cloth materials can be used for production and that too with minimal waste, cost and time! To help you understand how Digital Textile Printing is the future of the Textile Industry, we have shortlisted 5 reasons below:

5 Reasons Why Digital Textile Printing will shape the future of the Textile Industry: 

1. Sustainable print Market Demand

Right from the big fashion giants to the small apparel businesses, sustainable wear is the new USP that everyone wants to tap into. The trend is basically customer-centric as with the rising awareness of the cosmopolitans about the environmental damage that the textile industry does, brands are focusing to cut their pollutants and are redirecting towards Digital Textile Printing.

Not only can one create sustainable textile prints with it, the designs that are made in the textile design software are executed using inkjet printers that do not use harmful dyes! They rather use heat transfer or powder dyes for printing and it uses way less water than that of traditional printing methods. 

2. Extensive design possibilities:

With ideal textile design software at your corner, the design possibilities are almost endless! Not only can you print on many types of fabrics such as silk, cotton and others, you can create any type of design with multiple color combinations and print it easily and quickly on your choice of fabric.

Also, since the textile design tools are user-friendly in nature, the designs can be made easily without any major design or technical knowledge requirements. Also, whether you wish to deliver personalized products where customers wish to print an image of their choice or quote or you wish to create a design with clipart or fonts, you can customize your fabric in any way you see fit with one or more of these elements.

3. Low Capital Investment: 

Compared to conventional dyeing and printing methods, installing a digital textile printing facility requires much smaller space and resources! Not only can you set up a printing unit easily with inkjet printers, you also need not spend money on creating an inventory that might end up as dead stock if the design is not liked by the customers.

All you need to start your apparel business is an online platform and a textile design software using which you can create virtual product designs. Create a minimal inventory of products or you can completely skip inventory and upload virtual designs on your platform. Then, once the orders start to flow in and the design is established in the market, you can move towards mass production.

4. Fast Sampling and Print on-demand: 

Also, one of the biggest advantages of employing digital printing methods is that it empowers you to execute custom and personalized orders in really small quantities! You can print a single t-shirt using an inkjet printer as it is not executed using a dye and thus, you can employ a print-on-demand business model and gain premium pricing for delivering customized and personalized products.

So, whether you wish to capitalize on the customization trend or you wish to create apparel that is trending on the social media, with digital printing methods and a textile design software at your corner, you can capitalize on the trend at minimal cost and deliver it to your customers with a print-on-demand business model.

5. Less Wastage: 

In digital textile printing methods, there are no screens or plates that need to be produced for screen print or rotary printing and thus, equipment requirement is much lower! Also, direct printing on the fabric means less wasted surplus ink (unlike dyeing) and it also means the precise application of the artwork. Also, when you use good quality inks, the print heads stop clogging and waste.

The future is here:

With rising awareness of the world about the pollution created by the textile industry and the increasing demand for sustainable products, the fabric Industry will definitely dominate the textile industry. While the production cost is a bit high, the exclusiveness and the sustainability tag helps the brand gain a premium price and thus, more and more brands are adapting to Digital Textile Printing.

Abhishek Agarwal
Design'N'Buy has years of expertise in designing and delivering Web to Print solutions. We ensure all the aspects of web-to-print are covered and online design tools or print applications are implemented with utmost perfection to enhance user experience.


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