5 Creative & Cost-efficient Summer Marketing Ideas


Share on LinkedIn

Summer presents the perfect opportunity to get some quality branding outdoors. There are a lot of small businesses that launch their marketing campaigns during the summer. The pleasant weather ensures that people are in high spirits and more receptive towards branding campaigns. Most businesses spend lavishly on their marketing campaigns. We advise you to spend wisely and ensure you are able to make a connection with your audience. This is only possible by launching marketing campaigns they can identify with.

summer marketing ideas
courtesy – collaw

Our team receives a lot of requests for summer promotional items. We use our expertise to provide businesses with a helpful marketing push. Here are some business ideas you should consider for your next summer marketing campaign:

1. Launch a vacation photo contest on Facebook or Twitter

People love taking vacations during the summer. They pick a sunny destination, pack their bags and go for a long drive. A lot of photographs will be clicked during these vacations. Why don't you launch a contest on your social media page requesting followers to share their best vacation photographs?

Keep a lengthy deadline to ensure you receive a lot of entries. Scan through the entries to pick the best photograph. Make sure you announce and distribute prizes to the rightful winners. This contest will bring your brand a lot of goodwill and visibility, ensuring that your marketing initiative is a success without spending heavily.

2. Imprint your logo on giveaways and distribute them in bulk

We are really busy during the summer months! We get hundreds of requests for quality giveaways that can be used outdoors. Our range of t-shirts, flyers and other summer giveaways are frequently distributed at indoor/outdoor events across the USA.

Have you ever used giveaways to highlight your brand during the summer? We strongly recommend you go for them to showcase your brand in a creative fashion.

3. Host a fun event in your area

Hosting a fun event is a great way to spread the word about your brand. You could host the event in your office's premises. Invite employees, clients and every person living in the locality. The event should offer quality entertainment – make sure people can visit it with their families.

The kinds of events you choose depend on the likes and dislikes of your employees. Ask around to learn what kind of event will strike a chord with the locals.

4. Distribute summer gift cards

It doesn’t matter whether you own a store or a small business. A summer gift card is an easy way to get more customers flowing in through the front door! Offer decent discounts on your services to ensure people get interested.

5. Host BBQ parties for customers and employees

Have cherished employees and customers over a fun BBQ. Let them enjoy quality food and drinks while you gain invaluable goodwill.

We also recommend to check out the 10 awesome summer giveaway ideas to choose right products to make your marketing campaign a success! And be sure to let us know if you like it!

Susan Smith
Susan Smith is an online marketing professional and has been with Promo Direct for past 10 years. She likes to blog about branding tips, business and marketing, and facts about promotional products. Besides that, she loved travelling & photography.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here