Image by mohamed Hassan from Pixabay
If you manage a Google Ads account, you know how important it is to constantly optimize your campaigns for better results. One way to do this is by using human feedback to improve your ads.
In this blog post, we’ll show you 5 benefits of using human feedback to improve your Google Ads. By the end, you’ll see how this approach can help you get better results from your campaigns.
What Is Human Feedback And How Does It Relate To Google Ads?
Human feedback is basically information that you receive from people about your Google Ads campaigns. This feedback can be either positive or negative, but either way, it can help you improve your campaigns.
Why should you use human feedback to improve your Google Ads campaigns?
There are a few reasons why you should use human feedback to improve your Google Ads campaigns:
1. It can help you identify areas that need improvement.
If you’re getting a lot of negative feedback about a certain aspect of your campaign, then that’s a clear sign that you need to make some changes. On the other hand, if you’re getting a lot of positive feedback, you might want to consider expanding on that aspect of your campaign.
2. It can give you fresh ideas.
Even if your campaigns are doing well, it’s always good to get new ideas from other people. Human feedback can help you come up with new ideas that you wouldn’t have thought of on your own.
3. It can help you understand your audience better.
By understanding the thoughts and feelings of the people who see your campaigns, you can better tailor your campaigns to appeal to your target audience.
4. It can help you save money.
If you’re making changes to your campaigns based on feedback, you’re less likely to waste money on ads that don’t work.
5. It can help you improve your results.
Ultimately, the goal of any Google Ads campaign is to get results. Using human feedback to improve your campaigns can help you get better results, whether that means more clicks, more conversions, or both.
The Benefits Of Human Feedback: Why You Should Use It To Improve Your Google Ads
1. You can get more accurate feedback
When you use human feedback to improve your Google Ads, you can get more accurate feedback about what is working and what is not. This can help you fine-tune your campaigns and make sure that you are getting the most out of your advertising budget.
2. You can get feedback from a wider range of people
When you use human feedback, you can get feedback from a wider range of people. This can help you understand how your ads are being received by different audiences and make sure that you are catering to the needs of as many people as possible.
3. You can get feedback more quickly
When you use human feedback, you can get feedback more quickly. This can help you make changes to your campaigns in a timely manner and ensure that your ads are as effective as possible.
4. You can get feedback from people who are not familiar with your product
When you use human feedback, you can get feedback from people who are not familiar with your product. This can help you understand how your product is being received by people who are not familiar with it and make sure that your marketing is on point.
5. You can get feedback from people who are not familiar with your industry
When you use human feedback, you can get feedback from people who are not familiar with your industry. This can help you understand how your industry is being perceived by people who are not familiar with it and make sure that you are doing everything you can to improve your industry’s image.
How To Use Human Feedback To Improve Your Google Ads
1. Use An Online Tool
The first step is to use an online tool like Poll the People. These tools have expert-built templates that let you get human feedback on your Google Ad. You can even run head-to-head tests with two variations or even run a head-to-head against your competition.
2. Ask The Right Questions
Once you have selected a platform to run your test, you need to make sure that you ask the right questions. You want to ask questions that will help you understand what people liked or didn’t like about your ad.
3. Use The Feedback To Improve Your Ad
Once you have the feedback, you need to use it to improve your ad. This means making changes to your ad so that it is more effective. You may need to test different versions of your ad to see which one works better.
4. Monitor Your Results
After you make changes to your ad, you need to monitor your results. This means looking at your click-through rate and your conversion rate. If you see an improvement in these numbers, then you know that your changes are working.
5. Keep Making Improvements
You should never stop trying to improve your ad. Even if your ad is performing well, there is always room for improvement. You should always be looking for ways to make your ad more effective.
The Disadvantages Of Using Human Feedback To Improve Your Google Ads
1. You have to pay for human feedback.
Human feedback usually runs around $1 per human response. So depending on the size of your campaign budget, it may not be for everyone. A typical human feedback test runs around $100 for 100 responses.
2. The feedback you receive may not be accurate.
If your ad campaign is targeted to a very specific audience, the responses you get might not be from that specific niche.
3. You may not receive enough feedback to make a significant difference.
When running a human feedback test, you should make sure you run with at least 200 responses. Using too small a sample size might result in statistically insignificant results.
How To Get The Most Out Of Human Feedback To Improve Your Google Ads
1. Use human feedback to improve your ad copy
One way that you can use human feedback to improve your Google Ads is by using it to improve your ad copy. If you can get an idea of what people are looking for, you can create ad copy that is more likely to appeal to them. You can even use this method to test company names or choose a brand name by testing two variations in the ad copy.
2. Use human feedback to improve your keywords
In addition to using human feedback to improve your ad copy, you can also use it to improve your keywords. By understanding what people are saying in their responses, you can identify keywords that are more likely to be used by potential customers.
3. Use human feedback to test your ads even before going live.
Finally, you can use human feedback to test your ads even before going live. By running head-to-head tests, you can make decisions on variations without the costly process of live A/B testing. This is especially useful for high PPC ads where an A/B test can be very costly.
By following these tips, you can use human feedback to improve your Google Ads and increase your chances of success.
Bonus Tip
New online platforms like Poll the People have expert-built templates to run human feedback tests for Google Ads. With such tools, you can get results in less than an hour.
Frequently Asked Questions
What are the benefits of using human feedback to improve Google Ads?
There are several benefits to using human feedback to improve your Google Ads campaigns. First, you can get insights into how real people interact with your ads. This can help you optimize your campaigns for better results. Second, you can get a better understanding of what people are actually looking for when they click on your ad. This can help you create more targeted campaigns that are more likely to convert. Third, you can get an idea of how your ads are being perceived in the real world. This can help you troubleshoot any issues and make sure your campaigns are running smoothly.
How can I get started using human feedback to improve my Google Ads campaigns?
There are a few different ways to get started using human feedback to improve your Google Ads campaigns. One way is to use an online tool like Poll the People. This tool allows you to collect feedback from a panel of people. Another way is to ask your friends and family for their feedback on your ads, though this method is more time consuming.
What should I do with the feedback I collect?
Once you have collected feedback from people, it’s important to take some time to analyze it. Look for patterns and common themes in the feedback. This will help you identify areas that you can improve. Once you’ve identified areas for improvement, make sure to implement the changes in your campaigns, especially the ad copy. This will help you see better results from your campaigns.
Conclusion
Overall, using human feedback to improve your Google Ads can be extremely beneficial. Not only can it help improve your click-through rate, but it can also help improve your Quality Score. Additionally, it can help you better target your ads, and can even help you save money. If you’re not already using human feedback to improve your Google Ads, now is the time to start.
