4 sure-fire ways to lose business


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Steve Strauss posted this in his column in USA Today. One of the points he makes is to never stop prospecting:
There are three types of customers
1. New customers
2. Existing customers
3. Exiting customers
To remain in business, you must keep these three balls rotating: New customers become existing customers, existing customers change habits, and exiting customers leave, so new customers must be always located.
Never stop prospecting. Never stop hustling and proposing. Don’t stop marketing.
And don’t rest on your laurels.
For the complete article please see 4 sure-fire ways to lose business

Republished with author's permission from original post.

Jim Smith
YCHANGE International
Jim Smith mentors entrepreneurial start-ups and counsels small to mid sized companies that are looking to expand or are under performing or under capitalized.


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