Marketers create their landing page with one major goal. And that is to convert their visitors by convincing them to take action on the site.
But for that to happen, you first have to attract relevant leads to your landing page. Without that, your efforts aren’t going to yield any results. So how do you attract people to visit this page?
Think about the first thing that your users will notice about your landing page. It’s the headline, right? This means that your headline is the first element through which you can hook your user’s attention and compel them to visit your landing page.
This makes it extremely important for you to create a powerful headline that turns heads. You can easily do that if you know the basic tricks to make your headline stand out. So let’s look at some super effective tips to create the best headline for your landing page.
1. Be Relevant
One of the first things to consider when working on your headline is to be relevant. Sometimes marketers try to lure people to their landing pages with the promise to offer them something that the user really needs.
But when the user lands on the landing page, they are disappointed to see something that’s completely different from what was promised.
This can create a negative impact on your users, and they might end up losing trust in your business. If you don’t want that to happen, make your headline super relevant to what you’re offering.
If you have promoted your page as a free trial, then make sure to offer the free trial as promised to your visitors. If you don’t do that, your visitors are sure to bounce off, let alone convert.
2. Be Relatable
The next important factor to consider when creating your headline is to make it relatable for your users. But how do you do that? By empathizing with the user’s problems.
Create a headline that demonstrates the benefit of the product and then reassures the visitors that the problem can be solved. When they see you offering a solution to their problem, they are more likely to visit your page and convert.
3. Use Power Words
Another brilliant idea to create a strong headline is to use power words in it. Using them in your headline makes it even more persuasive and triggers emotional and psychological responses in the user. As a result, you can easily skyrocket your conversions and boost your sales.
There are various types of power words. For example, you can use words like Bonus, Instant, Easy, Limited, Quick, Profit, Savings, Effective, Money Making, etc. Such words can draw quick attention and make your users click without wasting time.
4. Keep it Simple
The next important tip to remember is to keep your headline simple. Some marketers try to twist their headlines and play clever with them. But things work much better when you keep your headline simple.
Just make sure to add one key element to your headline to make it more impactful. When creating your headlines, try to focus on one of the following goals. Use it to either sell a benefit, solve a problem or hook your readers.
The best idea is to create a headline that focuses on a benefit or a solution and then shift the focus to hook your readers.
So now you know how to create a good headline for your landing page. This will make it a lot easier for you to attract more leads to your website and get them to convert.
However, it’s important to remember that your headline will only do the job of attracting leads to your website. Getting the users to read one line after another until they reach the end of the copy to click on the CTA can happen only when you have a strong copy that follows your headline.
