Every business wants a top slot in the search results of Google. But even after all the hard work and marketing efforts, many businesses fail to achieve it.
If you’re one of them, then it’s probably the lack of quality backlinks that’s to be blamed. According to reports, 91% of websites never receive organic traffic from websites, due to the lack of backlinks.
Now you must be wondering what makes backlinks so important for search rankings. The reason behind this is simple.
Your backlinks act as a vote of confidence from the websites it comes from. So in a way, backlinks to your website are a way of notifying search engines that other sites vouch for your content.
Google takes these votes very seriously when it comes to ranking your website. The more backlinks you have on your webpage, the higher Google prefers to place you in search results.
But that’s not the only reason why you need backlinks for your website. Your backlinks are also responsible for helping you build brand identity and create brand awareness amongst your users.
And if used strategically you can even use them to create a community around your brand and use it as a platform for customer success.
The problem, however, is that building quality backlinks for your website can be tricky.
So marketers use different ways to acquire them, some of which can even lead them to create bad backlinks. As a result, they end up being penalized by Google. You don’t want that to happen to you.
Instead of creating bad backlinks, your attempt should be to maintain a sustainable flow of links and have people in the industry refer to your website naturally. But how do you do that?
This post is all about that. Here, we’ll tell you how to attract natural backlinks to your website and gain a pool of organic traffic easily.
So let’s get started.
1. Create Link-worthy Content
One of the most effective ways to attract backlinks naturally to your website is to create link-worthy content for your blog. In doing so, your goal should be to create content that others bloggers and marketers can link back to.
But it’s important to remember that people won’t link to your posts unless they find them super useful or engaging. So start drafting your content with a proper strategy in mind. For that, you need to have a proper understanding of your target audience.
Try to identify what they want to read about, what their problems are, and how you can solve those problems. Once you know that, start working around those ideas. Make sure that you create a well-researched and in-depth post that answers every question your readers might have.
There are various types of content you can come up with. It can be a how-to post, listicles, guides, or anything that you think your audience will love. Use high-quality visuals like videos, infographics, etc., to make the post stand out.
When marketers and other bloggers love your post, they will automatically want to link back to it when they create content around the same topic.
2. Write Testimonials
Another very effective way of attracting backlinks naturally to your website is to write testimonials for other businesses.
Testimonials help businesses build credibility and trust amongst their users. So many businesses look for user testimonials and use them as social proof on their homepages.
If you have been using a tool or software or any other product for a long time, why don’t you write a testimonial for them in exchange for a backlink? Just make sure to look for businesses that are relevant to your business. That way, you can not only get a backlink but also attract a solid target audience to your website.
3. Use HARO
In terms of search rankings, Google favors backlinks that come from high domain authority(DA) sites. Getting a backlink from such sites boosts your website credibility.
This means that simply creating backlinks isn’t enough. You also have to focus on the quality of the website that’s linking back to your site.
News and journalistic websites have a very high DA, and getting a backlink from such a website can be a jackpot for your business.
An easy way to get a backlink from a news outlet is through HARO(Help a Reporter Out).
HARO is a PR platform that provides journalists and bloggers with sources for news and stories. To use HARO, you just need to sign up as a source on its homepage.
Once you do that, you’ll start receiving emails from them with requests for advice, tips, and stories from your end. If your answers get selected, you end up getting a free backlink.
4. Leverage Google Alerts
A lot of times, you’ll find other writers, bloggers, or marketers using your content or work without linking back to your website. When they don’t link to your website, you miss out on the backlink that is rightfully yours.
This makes it important to keep an eye on such users. But with so many websites out there, it’s not easy to monitor them manually. So the best way to do it is to use Google Alerts. This free tool is super easy to use and monitors the web for you to find keywords of your choice. The moment it finds one, it will notify you by sending you an email.
All you need to do is go to Google Alerts. Now enter the keywords you want the tool to monitor for you. You can change the setting to tell it how often you want to be notified, choose your own language, etc. Once done, go ahead and create the alert. And that’s it.
It will notify you every time it finds your keywords being mentioned. You can then simply visit the webpage and see if the source has added the backlink to your site. If not, send out an outreach email and politely ask them to add a link back to your webpage.
There are various ways to attract backlinks naturally to your website. But you need to know the right way to do it. The above tips are just a few of them for you to get started. We hope you liked the post. If you did, do let us know in the comments below. We would love to hear from you.
