2011: The Year of Leadership at Bailey WorkPlay


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I love the “end of year” time, particularly the week wedged between Christmas and New Years. Everything sort of slows down and encourages the traditional opportunities for reflection that come at year’s end. This year, I threw myself headlong into some heavy reflection about the purpose of Bailey WorkPlay and its relationship to my current work. I don’t know about you, but a lot changed for me in 2010. Among other things, I made a transition from start-up business owner to job seeker to my present position as a corporate marketing manager. And with all these changes, I – perhaps inevitably – had a rather scattershot focus throughout the year.

Let’s do something different this year. I’ve always had a passion for leadership and the work it takes to be a better leader in both attitude and action. That’s why I’ve decided the theme for 2011 will be Leadership. Don’t worry…the main topics of marketing, customer experience, and organizational culture will still be the primary focus of this blog and Bailey WorkPlay. We’ll just look at them primarily through the lens of leadership. What does this mean? To be honest, I’m not entirely sure yet, and that’s okay. We’ll explore this together. Here are some of the issues and questions I have in mind:

The practice of marketing has changed significantly over the past few years. How can a leadership-focused marketing approach change how we communicate with customers and prospects?

Customer Experience
If a terrific customer experience is so vital to business health, why do so many businesses still struggle to make it happen? How would a leadership-focused effort improve the relationship between customer and business? And are there parallels between customer experience and an improved employee experience?

Organizational Culture
As an anthropologist, I believe culture is a wonderfully complex thing. It’s not something that can be controlled or engineered; rather, it can be merely guided. What role does leadership play in guiding the cultures within our organizations?

You have a part to play here, too. What questions do you have related to leadership? What problems do you face in executing marketing strategy or creating a better customer experience that would be improved with a stronger leadership focus? I hope that we have the opportunity to co-create something here together that makes our selves and our organizations even more successful in 2011. If you’re on Twitter, we’ll be using the hashtag #Leadership2011.

I can’t wait to get this year started. Let’s make it a great one together.

Republished with author's permission from original post.

Chris Bailey
Marketing and Customer Experience Designer at Bailey WorkPlay. Chris's extensive experience in marketing, consumer behavior, social science, communications, and social media helps nearly any type of business connect with its customers.


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