Chris Bailey
Chris Bailey
Marketing and Customer Experience Designer at Bailey WorkPlay. Chris's extensive experience in marketing, consumer behavior, social science, communications, and social media helps nearly any type of business connect with its customers.
How To Piss Off Your Employees the Yahoo! Way
Let's hope not. Hot off a media scolding for selecting The Today Show instead of Good Morning America to announce the new Yahoo! home page...
Three Myths Of Corporate Culture
One of the reasons I chose to pursue a post-grad degree in anthropology was to better understand something that most businesses fail to fully...
Can Your Startup Succeed Like Pinterest? Only If You Understand People
I've been talking with startups in Austin (and a few who made the trip here for SxSW) about how they incorporate the customer into...
Think Personal Touch Doesn’t Matter To Your Brand?
Think again, amigo. Today's reminder comes from Klout, who actually did much to redeem itself by not hiding behind a faceless corporate persona. When...
AT&T Proves It Knows Zilch About Positive Customer Experience
Want to know how to quickly turn a new customer into a vocal ex-customer? Offer pretty talk without delivering meaningful results. This is my...
Marketers Are Hypocrites
Yep, big fat, stinking hypocrites. Why? Because we perpetrate the same marketing bullshit that annoys us to no end on our own prospects and...
The Convenient Lie of Customer Lying
Last week, Alessandro Di Fiore wrote a blogpost at HBR that provoked some pretty strong reactions from me called How to Get Past Your...
Clean Beds And A Lesson In Pricing
It's tough not to get hung up on cost isn't it? In particular, we marketers can get caught up in what our competition is...
Commit Random Acts Of Heresy
Back in ye olden times, any person who actively preached and acted against accepted dogma was branded a heretic. Unfortunately for these courageous characters...
Clearing The Air About Ethnography
Everyday there is evidence that ethnography is entering the general business vernacular. And there is also plenty of evidence that it remains woefully misunderstood....
Does Your Website Have the 5 Abilities? Now With More Meat
Note: A couple of months ago, I wrote this post for PR Soup. Ever since then, I wanted to add some examples to illustrate...
Hassle Mapping the Customer Experience
A benefit of working at Journyx is our CEO, Curt Finch, has an uncanny knack for having wonderful conversations with some of the smartest...
Ideas on Customer Success Stories
Great customer testimonials and success stories are like gold for marketers. Nothing sells a product, solution, and experience quite like hearing about it from...
Customer Experience Has To Be Captured In The Wild
If you're thinking you can develop a customer experience program from behind your desk or behind the glass of a focus group room, think...
The Beauty Of Small Marketing Budgets
April Dunford published a great post this week on the "beauty of constraints" in small marketing budgets: Taking the money away often takes away all...
The Problem Of Being A Mr. Know-It-All
Yesterday, I experienced two incidents where I came across individuals who, in my mind, were "Mr. Know-It-Alls" and it drove me batshit crazy. How...
When Disaster Strikes: Does Your Product Marketing Include A Succession Plan?
One of the activities I love the most about being a product marketer is interviewing customers. While I start with the mission of learning...
Does Your Marketing Suffer From Mural Dyslexia?
Last week, I chatted with a marketing colleague over lunch. I hadn't seen her in a while so it was great to catch up...
Liar Liar: The Ugly Truth of Lead Generation
When is a marketing lead really a lead? Once he or she has given you their name or email or phone number? Well, not...
Why We Care About Corporate Logos
I've been thinking a lot corporate logos, their meaning, and what it contributes to the customer experience. In a bit of serendipity, today I...