13 Tips To Becoming A Welcomer


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13 Tips To Become A Welcomer

To get you started in 2013, here are 13 tips to becoming a Welcomer!

  1. Don’t think of helping a customer as the end of a transaction, but as the start of a customer’s lifelong retention journey.
  2. At the very least, you should train associates that one-word answers are not acceptable.
  3. More important than your inventories are your customers – make sure they know it.
  4. A critical component of repeat business is engaging the customer today and communicating about tomorrow.
  5. A business has just one opportunity to make a customer feel important, appreciated, and welcomed.
  6. Customers appreciate when associates provide additional info about their intended purchases.
  7. No one wants to spend his or her hard-earned dollars on a business that doesn’t care about its customers.
  8. Remember, the word “no” is a complete turn-off to a customer.
  9. Does it occur to many clerks that I may have found their store by chance, and a welcoming attitude may bring me back as a regular?
  10. In this era, people are more stressed than ever. Getting that big and warm hello can go a long way.
  11. Even referring a customer to a store that has an item you may not carry is preferable to a curt, “No, we don’t sell that.”
  12. To the customer making the call, the associate’s tone of voice is the company.
  13. Companies must realize, when consumers are shopping online, a great deal of emotion is connected with searching the site.

Republished with author's permission from original post.

Richard Shapiro
Richard R. Shapiro is Founder and President of The Center For Client Retention (TCFCR) and a leading authority in the area of customer satisfaction and loyalty. For 28 years, Richard has spearheaded the research conducted with thousands of customers from Fortune 100 and 500 companies compiling the ingredients of customer loyalty and what drives repeat business. His first book was The Welcomer Edge: Unlocking the Secrets to Repeat Business and The Endangered Customer: 8 Steps to Guarantee Repeat Business was released February, 2016.


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