Here’s some sensible advice from G at Spatially Relevant telling the story of how a business was helped to take advantage of Face book.
” A coordinated effort to social media
This truly begs the question of how do you effectively use social media for a given company or product? Here is an excerpt from a Forrester report by Charlene Li and Josh Bernoff which I have been thinking about and collecting data on …
Not only that, the author cites Charlene Li of Forresters executive brief on Social Media which has some terrific charts that help you think more clearly about WHO is out there and WHAT are they doing and HOW you can exchange VALUE with them. The executive brief is publicly available – follow the link in G’s blog.
Don’t get frustrated about how to work with Social Media:
Get Educated about what people are doing that builds the new 21st century brand.
TV Ads and Bill boards are SO YESTERDAY!
It’s really “Back to the future” with Social Media where the Internet is a way to reach people and genuine HUMAN value exchange is the highest prize in the global web.
Happy Holidays everyone !