These days we reside in a world which is always on and the customers predict the brands to predict their needs and meet them real time. If you consider the online marketers, the line between marekting and customer service is gradually getting thinner with time. Experience of the customers occupies so much more than just going through the sales journey, it’s all about getting answers to the right questions, feeling heard and solving the problems and feeling the strong connection with a brand.
Customer engagement is something that all brands should engage in. Ecostore, a company which offers sustainable skin care products sans chemicals is also a company which believes in following the actionable tips to improve customer experience. So, here we have compiled for you a list of the steps that you can take.
#1: Give first priority to customer experience
If you ask the CEO of Amazon, he will tell you that you have to be obsessed about your customers. You have to start off with the culture of the company, ensure having a solid customer service team and you also have to make sure that your main focus is on providing the best-ever customer experience. The customer experience is vital as it gives business owners and marketers a way in which they can boost their satisfaction, advocacy and loyalty. So, you just have to take into account your business model and then find out the best way in which you can serve your customers.
#2: Personalize your brand
At the bottomline, you have to make sure that every customer feels that you’re able to identify, recognize and understand what they need. They should be able to relate themselves with your brand. Find out someone within your company who is quite passionate about the products and who can communicate with people in a natural way. You can turn that person into a thought leader and use his voice to humanize your brand. This can become one of the best ways of engaging with your audience.
#3: Get active on the social media
Social media is perhaps the best place where you can promote your brand. If you use Twitter, you will see that voicey personas are pretty common and this is indeed one of the best ways of generating interaction, interest and viral traction for the brand. You can retweets the posts of others so that you’re able to break your competitor’s retweets record.
#4: Include useful and timeless content
When you use content to educate your customers, you’re sure to gain visibility, boost customer experience and increase satisfaction among consumers. Did you know that 49% of the smartphone users have higher chances of purchasing from those companies whose websites have instructional videos in them? Customers nowadays flock around YouTube for learning more on instructional videos.
Therefore, now that you know the ways in which you can attract your customers by engaging them through your website, what are you waiting for? Follow the steps given above and retain your customers.