Bob Thompson interviews Josh Bernoff, Senior VP of Idea Development at Forrester Research and co-author (with Ted Schadler) of Empowered about how companies can create HEROes: highly empowered and resourceful operatives.
Listen to the podcast to learn:
- What’s driving the recent interest in employee empowerment?
- What types of technology can be used to empower employees?
- How can HEROes create better customer engagement?
- How does Enterprise 2.0 and Social CRM relate to empowerment?
- What should business leaders do to support HEROes?
Interview recorded on Nov. 3, 2010.
Further reading: How many HEROes are in your company?