As you’re already aware, it is crucial to have a marketing campaign that oversees various digital components. However, are other companies implementing a set digital strategy? And if they don’t have a strategy in place, what’s preventing them from starting one?
In this interesting infographic by InformationWeek, results from their Digital Business Survey are disclosed, which helps us understand how businesses are adjusting to digital changes.
The survey results are intriguing; 326 respondents are from small businesses, whereas 184 are from larger companies. When you break down the differences further, 62% of small companies and 73% of large companies implement digital strategies.
Further results have been divided between small and larger businesses, which have been summarized below:
Reasons Why Companies Do Not Have A Digital Strategy
- Small companies (37%) believe they do not have the money to start one.
- Large companies (58%) believe they do not have enough time to start one.
- 61% of small companies deem how a “holistic” approach works best for them.
- 38% of large companies believe that the IT department should push their digital strategies.
Challenges To Note
- Large companies are concerned about the intricacy of executing a digital strategy. According to the infographic, 17% of these large companies are overwhelmed by “back-end” procedures.
- 34% of respondents from both small and large companies agree how mobile apps require strategic developments.
Measuring Effectiveness
- Large companies (52%) use consumer loyalty to measure their digital successes.
- Direct revenue is another measurement of success, which is used by 49% of small companies and 43% of large companies.
After you view the full infographic, answer this: Do you agree or disagree with these survey results? Why or why not? I’m looking forward to your insights in the comment box.
