Bottom lines are important, and a good measure of how business is doing. But there’s something that might come before the bottom line, and might make more of an impact on the strength of your business: customer service.
We all know what negative customer service experiences—or poor customer journeys, as they are known—especially with the advent of social media, can do to your brand. Take a bad restaurant review, for example: Posted on a travel-specific site, an angry customer can turn off countless other customers that you might never even have known about.
So what can you do to understand and enhance the customer journey? This graphic can help.
Customers expect an effortless, connected experience. Business leaders want to see a return from CX investments. Learn how successfully optimizing and connecting service processes to provide a superior customer experience can be the foundation for continued CX momentum and executive support.
Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.
CX Day is the perfect time to advance your personal and collective capabilities through ClearAction’s templates, study reports, assessments, coaching, handbooks and courses. ClearAction Value Exchange is a novel way to increase your influence in tackling silos – the next frontier of CX ROI performance. Get great discounts today!
Are your Customer Experience efforts stalled or struggling to show benefits that the CFO will understand? Get the secrets to CX success plus tips on how to deal with common roadblocks and how to use maturity modeling to know where to focus your attention.