Shreesha Ramdas

Is Sales a Mere Bystander in Marketing Automation?

Is Marketing Automation implementation in an organization akin to an army truck being rolled in by the marketing department with the sales folks watching...

Lead Generation is a Marathon, Marketing Automation Makes it a Sprint

The disconnect between Sales and Marketing is one of the most talked about problems in the B2B domain. A significant reason for this continuous...

Inside Sales Team – Unsung Heroes?

Inside Sales teams are often just associated with 'cold calling' and doing the dirty work for the Sales team – passing 'Sales-Ready Leads' on...

What’s in the Title

Job titles are an important part of our work lives. In many ways they define us as professionals and become the measure for how...

The Giants in the Marketing Technology Landscape

IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million. The multiple IBM is paying...

Is offering Free Trial ‘Green’?

When we talk of popular and effective 'Call to Actions', free trials have always, managed to make the list, in both the B2C and...

Why ‘Sales Ready’ is Important in Lead Generation Equation

Ask Marketing folks what 'sales ready Leads' really mean and you will find a smirk on their faces. Every marketing & sales guy has...

Of Hunters and Farmers – Lead Cultivation Comes Of Age

It is interesting to note how two seemingly unrelated words, thrown together, will in due course often gain acceptance and acquire an industry's stamp...

“That’s One Small Step For Oracle, One Giant Leap For Marketing Automation.”

Oracle took a small step into the marketing automation space on Tuesday, when it announced it had purchased the intellectual property (IP) assets of...

From Operational CRM to Social CRM

The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector. Significantly because it helps companies...

Marketing Automation is not = Lead Generation

Today a lot of B2B companies are opting for marketing automation solutions. Makes good business sense, why lose out on those possible sales opportunities...

Salesforce’s ‘LEAD’ing intentions!

Salesforce.com on Wednesday announced its definitive decision to buy Jigsaw, the business data provider for $142 Million in cash, plus a performance-based earn out...

Baits – your gateway to more qualified leads

1.Click Baits : As the name suggests these are assets placed strategically in campaigns to attract the attention of the visitor to the website...

Traditional Scoring – Not The Right Technique For Finding ‘Hot’ Leads !

The premise for the existence of Marketing Automation solutions is that before any purchase decision, the buyer will visit a company website at least...

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