Shreesha Ramdas

Public Relations and its Use in Marketing Automation

Public relations is perhaps the oldest form of marketing. As such, some digital marketers may view it as a world apart from their own...

Accountability for Sales Qualified Leads

Skepticism from the sales organization about marketing's ability to generate sales qualified leads (SQLs) probably dates back to the Bronze Age. Companies have been...

Three Excuses B2B Marketers Should Avoid

Planning and forecasting are critical skills for B2B marketers. These processes are, unfortunately, a combination of science, art and black magic. Nonetheless, we need,...

7 Lead Nurturing Myths

Marketers are deluged with information and opinions that purportedly inform you how to do your job better. Although there's a lot of useful stuff...

Selling Marketing Automation to the Executive Suite

Obtaining sponsorship and resources to implement (or replace) a marketing automation solution is no easy task. Your biggest challenge will always be in the...

Inbound versus Outbound Marketing: What’s the Fuss?

We are perplexed by the endless debate about whether or not inbound marketing is better than outbound marketing. It's a distinction without much of...

Using Social Media to Enhance Trade Shows and Conferences

Prognosticators at the beginning of this century predicted that the communications revolution and increasing use of digital media would slowly diminish participation in face-to-face...

Should B2B Marketing Be More Visual?

This post is inspired by the success of Instagram. It proves, once again, the impact of visual media on the human experience. We can trace...

What Cloud Computing Means for a Marketer

Cloud computing is a very trendy term nowadays in the marketing world. It's useful to review the definition of the term and to understand...

What does Big Data mean for marketing?

Yes, Big Data is currently at the peak of a Gartner hype cycle. Like many new trends in information technology with ambiguous names...

Successful Demand Generation Requires New Marketing Roles

In recent years we've noticed a sea change in the skills, knowledge and roles required to be successful in marketing. Increased CMO turnover...

Old CMOs, New CMOs and Broken Marketing Organizations – Part 2 of CMO Series

This is the second of two posts about CMOs and the challenges they face. In first post, we reviewed our thoughts about how...

Is Your Funnel Sick? – Part 3 of Funnel Series

This is the third (and last) in a series of blog entries about sick sales funnels. In the first installment, I reviewed symptoms...

Is Your Funnel Sick? – Part 2 of Funnel Series

This is the second in a series of blog entries about sick sales funnels. In the first installment, I reviewed symptoms that may...

5 Important Skills for B2B Marketing in a Digital World

In the 20th century, traditional marketing typically meant that vendors searched for customers.  In the 21st century, a technology revolution (e.g., the Internet, dramatic...

Old CMOs, New CMOs and Broken Marketing Organizations

This is the first in a series of posts about CMOs and the challenges they face. Our team recently spent time pondering common threads pertaining...

Is Your Funnel Sick?

This is the first in a series of blog postings about sick sales funnels, a notion that IDC popularized in 2011. I'll explore this...

From Action to Engagement: The Call2Action Button Comes of Age

A version of this post was first carried in MarketingProfs Call to actions are an integral part of all websites, over the years these little...

Changing Dynamics – The Rise of New B2B Marketing Funnel

This post was first published in DemandGen Report It has always been Sales that is responsible for the revenue, measuring how leads move from one...

What Not To Do In Drip Campaigns

I recently read on About.com an article by Laura Lake that the concept of Drip Marketing was developed in response to the 'Law of...

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