Rohit Fotedar

Customer Advocates: Do organizations really need them?

In today’s business landscape where every employee has the responsibility to make their customer happy do organizations need specific Customer Advocates? Well it all depends on how your organization perceives customer advocacy. To put it simply, Customer advocates are cross-functional roles in an...

Manage your Customer Expectations well to keep them ‘Delighted’.

Most of us would agree to the fact that it’s important to manage our customer expectations but how many of us do it well? What are Customer Expectations? Let us understand in brief what customer expectations mean. Customer expectations are beliefs about the product or…

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