Paul Weston
Paul Weston
Paul Weston is a Director of The Customer Framework. Paul has been consulting for more than 20 years after a marketing and product management career in the telecoms and motor industries. He has worked with multinational clients in banking, insurance, telecoms, motor and hospitality. He has developed many tools to help clients address challenges as diverse as Contact Centre resourcing, business case construction and risk assessment. Paul leads the development and management of The Customer Framework's core SCHEMA Toolset.
Person or Persona? What should be at the centre of a Social Business’s Relationship Management Database
It used to be so simple Until relatively recently whenever I worked with a client who was designing a database to support their relationship management...
What does good look like in terms of ‘At risk’ Customers?
SCHEMA® toolset. In each blog he reveals some of the thinking behind the individual practices that make up one part of the SCHEMA®...
What does good look like in terms of Managing Suppliers & Partners?
This is one of a series of blogs from Paul Weston, the architect of The Customer Framework's SCHEMA toolset. In each blog he reveals...
What does good look like in terms of Winning Back Lost Customers?
This is one of a series of blogs from Paul Weston, the architect of The Customer Framework's SCHEMA toolset. In each blog he reveals...
What does good look like in terms of Researching the Customer Experience?
This is one of a series of blogs from Paul Weston, the architect of The Customer Framework's SCHEMA® toolset. In each blog he reveals...
What does good look like in terms of understanding customer needs?
This is one of a series of blogs from Paul Weston, the architect of The Customer Framework's SCHEMA® toolset. In each blog he reveals...