Marc Meyer
Marc Meyer
As a Digital and Social Media strategist and CEO for Digital Response Marketing Group, Marc Meyer has been able to take technology, marketing and the world of all things digital and simplify it in a way that makes sense not only for the SMB owner, but also the discerning C-suite executive of a Fortune 500 company.
Eventually we’ll all be good at social media and then what?
I was talking to a really smart person yesterday, way smarter than me, and I told her in no uncertain terms that eventually, this...
Why Digital Strategies Fail.
The easy answer on why digital strategies fail is that technology is changing so quickly that once an organization has decided to implement one...
It’s the people not the platform
I was asked the other day via a tweet what was my biggest challenge when managing social media. I shot back, "It's the people...
Leverage Multi-Social Media Platforms to Tell Stories
The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. First, let me...
The Google+ Conundrum
It's not a conundrum. It's a logjam. If you've been in the social space for any amount of time now, you have seen Google's...
Who’s making the rules in social media?
I know it sounds like I'm bucking the system right? Or I'm challenging authority. Or I'm that guy who says, why are we doing...
The Rub of Social Ubiquity
Sometimes we just want to "lay low". Sometimes we just want to pull back and do nothing. Sometimes we just don't want to post,...
Value Drivers in Social Media
Sometimes I'm not so sure I always know what that means. Value drivers. It's sort of a corporate speak type of thing to...
Engagement is not a Like or a Follow
You must remember thisA kiss is just a kiss, a sigh is just a sigh.The fundamental things applyAs time goes by. A handshake is nothing...
What Does Corporate America Fear the Most with Social Media?
Every one likes to be in control. Including corporate America, and yet that is their greatest fear with social media. Loss of control. They...
Three Plateaus in Social Media
For those of you who are new to the social space, this post does not entirely apply to you, though it perhaps eventually will....
On hardwork, Shorts Cuts and Aggregating in Digital
Do you ever hear anyone after a huge win, a major client victory or a momentous occasion within an organization say the following? "Without...
The Relationship Between the Brand and the Customer
I like Under Armor. I like Nike. I like Titleist. Do I love them? No, it's a platonic relationship.. Now where does that...
The Consistency of Being Inconsistent in Digital
The only constant in life is change-François de la Rochefoucauld Sometimes I think the toughest part of my job is trying to stay current. ...
The Age of Digital Enamorment
I wasn't the best history student but I do know that we've had these periods in our history where there were just huge...
What are You Supposed to Measure in Social Media?
My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster...
Is Being Too Social Ruining Social Media?
I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: "When everything's social, nothing is."…
The Secret Sauce of Social Networks
What is the secret sauce of a social network? What do you think it is? What motivates people in your networks? What motivates you?...
Recommendations have nothing to do with loyalty!
Just saying that out loud sounds crazy but check this out. So let's get this straight. If a brand hooks its customers up with coupons,...
There is No Social Media Bubble
It's sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except,...