Joseph Michelli

How words sell well!

I write everyday. At present, I am working on a book under contract, finishing revisions for a publishing agreement on my next book,...

Direct Buy, Best Buy, Where You Buy

It had been some time since I heard about them but this week they kept finding their way into my conversations. At a...

Winning at business – How to Cut the Clutter

My friend and colleague Doug Fleener once described the possible downside of Twitter as being like a “Chamber of Commerce meeting where everyone is...

Is your business making WOWful Connections with your customers?

You have probably heard the well-worn phrase that “knowledge is power.” I think that’s wrong! Knowledge is just that – knowledge. ...

How to Choose a Strategic Business Partner

On occasion, my father would begin to make a point with the phrase “if I had a dime for every time…..” and finish...

How do YOU KNOW?

As a business owner and consultant, one of my favorite phrases has been “how do you know?” For example, I might ask a...

Starbucks – Dead or Alive

Some time ago, innovation consultant to Fortune 500 companies and author Gregg Fraley blogged that “Starbucks is Dead.” He went on to acknowledge...

Transform or Control? Resolving an Important Leadership Challenge

Here is a quick “what would you do if” quiz. Assume you take over leadership of a troubled work team or organization. ...

Keys to Choosing Customer-Centric Business Tactics

A clearly defined business strategy makes tactical decision-making easier. Let’s take the case of Home Depot, one of the major US-based home improvement...

How to turn mission into vision

I have been talking a great deal about service-centricity as the foundation for customer-centricity. Let’s further that discussion to examine what it takes...

Are you service-centric?

Previously, I’ve shared 4 customer interaction strategies that businesses either consciously or inadvertently deploy. Those strategies are product-centric, service-centric, customer-centric, and customer-adaptive. ...

Shakespeare and Business

Hamlet…”To thine own self be true.” I sometimes wonder if leadership experts that I admire, like John Maxwell, ever make business missteps? If they...

4 Key Business Strategies

Do you really know what strategy your business is following with regard to products, customers, service, and experience? I was impressed recently by...

Too Much of A Good Thing?

As a customer experience designer, I can’t believe I am asking this question but here goes…Can you ever enrich a customer experience too much?...

8 Best Ways to Get Consumers’ Attention

Stop trying to sell me your stuff when you have no concept what I need! Ok there I said it! I am...

6 Keys to True Leadership

I am convinced that many leaders inspire followership through words alone but truly great leaders transform those words in action. One such example...

A Bidding War for Your Business

What is the world coming to? This is a question, I often remember my father asking. Normally, the question was followed by...

Take It From Ritz-Carlton: Data Is Nothing Without the Personal Touches

When a man from the U.S. East Coast preparing to spend a month in San Francisco on business walked into the doors of the...

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