Mind reading your customer


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“Mind reading” has long been the purview of science-fiction or metaphysics and not a salient feature of business!

That was until InteraXon came along.  InteraXon is a Canadian digital innovations company is showcasing several new products at the Consumer Electronics show using Though Controlled Computing.  While the technology may not literally “read your mind” it will read brainwaves associated with areas of concentration.  Commenting for a FoxNews.com article InteraXon’ CEO Ariel Garten notes “We’ve developed a simple sensor that sits on your forehead and reads your brainwaves. It’s just like a heart monitor that can read your heart rate. And the software translates your brainwave data and uses it to control your virtual world.  You have patterns of thought that are readable,”

According to the article,the company has additionally developed 3D TV glasses, which can detect mood and adjust visual content to match the feelings of the viewer. Garten adds, “It gives you the ability to watch a movie or televised content, and it knows the state that you’re in, whether it be scared, excited, or bored. This is not just an immersive environment because it’s 3D, it’s an immersive environment because it understands you.”

While there is a definite, creepy mind-control element to all of this, I am intrigued as a customer experience designer.  Forget the technology for a moment.

Shouldn’t it be the goal of all of us to create immersive environments that respond to the stated and unstated, tangible and emotional needs of out customers?

Someday we may be handling customers forehead sensors when they enter our businesses or maybe people won’t ever leave their homes as they contentedly create their own virtual realities!

If only I could read your mind about your predictions.  Since I can’t, please share your thoughts —-in writing….

Republished with author's permission from original post.

Joseph Michelli, Ph.D.
Joseph Michelli, Ph.D., an organizational consultant and the chief experience officer of The Michelli Experience, authored The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company and the best-selling The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.


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