Jeremy Braune

Four Key Areas for SMEs to Use Market Research

Great research creates great brands The ultimate purpose of market research is to minimise risk and maximise ROI, by ensuring the business has total clarity...

Is Your Marketing Making a Monkey Out of You?

I know that many readers will see this as Holy Grail stuff, but today all customer touch-points—and this includes all aspects of marketing—increasingly need...

Mind the Empathy Gap!

Make no mistake: Within multi-stage and/or multi-channel relationships, the empathy gap between brand and consumer is widening, thereby severely undermining brand equity and posing...

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