James Glover

Of Divas and Data: How Mariah Carey & Private Planes Are Making Your Data...

Image Source: Gizmodo There’s been a lot of talk about the future of personalization in email and, while there are many approaches to personalization, one...

Age Matters – Generational Marketing from Baby Boomers to GenZ

Image: Shutterstock Every year we see countless studies pinning generation against generation as researchers and retailers alike try to uncover the cultural differences among age...

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