James Glover

Of Divas and Data: How Mariah Carey & Private Planes Are Making Your Data...

Image Source: Gizmodo There’s been a lot of talk about the future of personalization in email and, while there are many approaches to personalization, one thing is for sure: you need data. The trouble with data, however, is that it’s hard. It’s messy. It’s incomplete....

Age Matters – Generational Marketing from Baby Boomers to GenZ

Image: Shutterstock Every year we see countless studies pinning generation against generation as researchers and retailers alike try to uncover the cultural differences among age groups. Retailers especially need to move at the speed of the changing environment around them, paying attention to these cultural...

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