Derek Edmond

8 Essential Resources for Competitive Analysis in B2B Online Marketing

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly...

4 Actionable Insights from Google Search Console Search Analytics Reports

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the...

5 Types of SEO Audits for B2B Organizations

The term “SEO Audit” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas...

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

It is that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will...

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and...

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing has been writing about the value of content marketing for years. It is always reassuring to read when other colleagues in the broader industry share a similar...

5 Ways To Make Social Media A Part of Everyday Marketing Strategy

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social...

How To Project SEO Content Marketing Goals & Performance

August 2, 2016: Earlier this year I presented a case study on how we grew our digital presence by more than 200%, in terms...

How To Measure A B2B Social Media Program

June 2, 2016: A few weeks ago, we covered the “2016 State of B2B Digital Marketing” report from Ascend2 and Marketo. Even though the most...

Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure...

15 Key Visualizations & Diagrams From #MarTech 2016

March 31, 2016: Last week we had the good fortune to attend MarTech USA, a two day conference discussing the role technology and innovation...

How To Prioritize Your List of SEO Keyword Research

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming...

Miss This One Thing & B2B Marketers Will Never Demonstrate ROI

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact...

8 Key Google Changes B2B Marketers Need To Know In The New Year

January 5, 2016: In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The...

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

December 8, 2015: It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year...

10 Reasons to Develop a B2B Blogging Strategy

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search...

5 Overlooked Content Marketing Assets That Can Influence SEO

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. While I often just delete these...

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

October 12, 2015: This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in...

18 Ways To Build Trust Within Your Online Network

One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the...

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

July 21, 2015: One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development...

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