Brian Carroll

The More B2B Marketing Changes, the More It Stays the Same

I'm back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought...

The New Marketing World: Conversations not Campaigns

In just a couple of days, I'll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I'm looking forward to this...

Closing the loop: Why don’t sales people update the CRM and what can be...

Companies that adopt a closed-loop process connecting marketing and sales report a higher return on marketing investment (RMOI) than those that don’t. But RMOI just...

B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate

When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board...

B2B Marketing: Do you know how much your CEO really invests in demand generation?

If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated...

Marketing Leader’s Perspective: No cogs allowed in social media and content marketing

Daniel Burstein: “Passion” and “heart.” Those aren’t words I often hear associated with “job,” at least not “marketing job.” How do you instill passion...

100 Tips for Trade Show Lead Generation

Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to...

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