Brian Carroll

B2B Marketing: Do you know how much your CEO really invests in demand generation?

If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated...

Marketing Leader’s Perspective: No cogs allowed in social media and content marketing

Daniel Burstein: “Passion” and “heart.” Those aren’t words I often hear associated with “job,” at least not “marketing job.” How do you instill passion...

100 Tips for Trade Show Lead Generation

Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to...

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