Ardath Albee

Is Sales Stepping on Your Marketing Dialogue?

I was on the phone with a B2B software marketer discussing the difficulty of keeping sales from trying to "sell" to any lead they...

Get SNAP Selling and Stay Out of the Dreaded “D” Zone

My excellent friend, Jill Konrath, has done it again! Her new book, SNAP Selling, has launched to much well-deserved acclaim. If you haven't read...

Lose the B2B Website Laundry Lists!

B2B websites still flounder in trying to connect with prospects. There are many issues that we can shine a light on, but for today,...

Do You Plan For The Content Experience?

As the business environment becomes more interactive and "social," content must follow step and become more experiential. I was working on a project over...

Define Progressive Triggers for Content Marketing Programs

One of the questions I get asked often is how to define and respond to triggers within content marketing programs for B2B complex sales....

The Contagious Content Challenge

Over the weekend, I received an email from a reader of my book, eMarketing Strategies for the Complex Sale, sharing his success with contagious...

Using Editorial Calendars in B2B Content Marketing

This post is due to a Twitter exchange that ended a bit badly because I misunderstood the person's intentions. He was using Twitter to...

Can Sales Finish Marketing’s Sentence?

I'll bet that most of you have a best friend, spouse or assistant who can finish your sentences, or whose sentences you can finish....

How Catchy is Your Content?

Information overwhelm. We all suffer from it. Our job as B2B marketers is to create contagious content that catches—and keeps—the attention of our prospects...

In B2B Marketing the Sum is Greater than the Parts

BtoB Online published a collection of data charts revealing a variety of input from marketers around lead generation and management. When I reviewed the...

Relevance and Email are Like Reese’s Peanut Butter Cups

Marketing Sherpa's Chart of the Week shows the results of asking marketers to rate the effectiveness of email tactics. I was happy to see...

Is Your B2B Marketing Content a Filter or a Vortex?

The amount of information available is staggering. So much noise is created on a daily basis through content publishing that it's a real challenge...

Webinar Q&A: Content is Marketing Currency

On Wednesday, I answered a question that had been asked during the webinar about how to improve a content strategy you already have with...

B2B Digital Marketers Must Master “Natural Nurturing” on Social Web: Interview with Ardath Albee

Bob Thompson interviews B2B marketing expert Ardath Albee about her latest book, eMarketing Strategies for the Complex Sale. Topics include: Synchronizing the right content during...

Take Your Content Strategy Up Stream

During the Q&A of the Content is Marketing Currency Webinar, sponsored by GoToWebinar today (#CntCrncy), a question arose that I don't think I did...

Staying Top of Mind is Not the Goal for Email Marketing

When B2B marketers first embraced email marketing, the idea was to populate a database and continuously send one-size-fits-all messages to supposed prospects. The idea...

Takeaways from The Great Content Marketing Experiment

Last week, John Bottom (@basebot) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. He...

B2B Marketers Need Big-Picture Thinking

B2B Marketers are trying to learn how to use social media, content marketing, lead nurturing, personas and a host of other evolving means of...

The Impact of Social on B2B Brand Personality

One of the things made noticeable through social media participation is the personality of a previously impersonal B2B brand. Whether or not the company...

Use Story Elements in B2B Marketing Content

Lou Hoffman, who blogs at Ishmael's Corner, wrote a great post about Storytelling in Social Media and Traditional Media. He wrote the post in...

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