I am about to faciliate a session for a group of corporate innovators in which we look into the use of social media for innovation efforts.
The session builds on issues and questions raised by the participants and I have listed some below. This gives good food for thought and discussion, but I would very much like to include your questions – as well as your perspectives on the below questions – in the session.
I hope you are up for this!
Identifying Opportunities:
How do we use social media to develop new business ideas and at best ideas that our organization does not already?
How can we leverage the social media model to engage with VC’s, start-ups, and academia?
Overcoming Pitfalls:
What are the pitfalls of using social media and how do we manage them?
Communication Challenges:
Social media has a (good) ethos of authenticity and spontaneity. How can we intersect with corporate expectations for pushing approved messaging?
How can we target specific segments for productive purposes without trying to enjoin or sway the broader public?
There is so much social media noise clutter. How can we cut through this to identify lead users and others that can contribute to our innovation efforts?
Getting the right people onboard:
Is there a “magic mix” of registrants that can make your social media portal and other initiatives so many more times impactful? This could be demographics, psychographics, dept/function, eco-systems etc.
Getting people engaged:
What are the key responses social media participants need to see to encourage their continued participations? What is the expected follow up to any input?
I will share insights learned from our session. Stay tuned for this! In the meantime, you can also look into a blog post summary from a similar session that I help co-facilitate last year: 8 Pointers for Building Corporate and Personal Strategies for Social Media
Your input is appreciated!
