WIRED’s Chris Anderson & Malcolm Gladwell go head-to-head


Share on LinkedIn

I enjoyed reading about the continuing debate between Chris Anderson, author of FREE, and Malcolm Gladwell over the development of the Freemium economy.

“Anderson argues for the idea of freemium, where the few subsidize the many. In addition to ad-supported free content, Anderson argued that a free content economy will create an opportunity to sell more premium content direct to consumers, as promoted by free slices of that content.

Gladwell argued that it was not the concept of free that expanded content options as Anderson argued, but consumers paying for premium content and the rise of things like cable TV.”

How do you think offering freemium services affects the customer experience?

Have a look at the video and let us know your thoughts in the comments.

First read on the Nielsen blog

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here