Winning Is a Losing Concept..


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Winning in sports is easy.. that is, it’s an easy concept.. Winning in business is not..

The concept of winning requires someone else to lose.. Not a problem in sports, it’s a game. Losing is not a concept that works well in business though. Even negotiation works best if the outcome is beneficial for both parties to the table..

Winning in business should be about creating nothing but winners, because even if both you and your competitors grow, this means that you are growing the total pie.. And growth of the pie means Customers are winning as well..

Winning in business is not about outperforming the competition. Winning in business is about co-creating superior value with all stakeholders, for all stakeholders. It is is about building an ecosystem that is so unique, it becomes a market, or category, in itself.

Being a winner in business is all about finding your spot in the ecosystem, where you can best help others be winners too..

What do you think?

I’m participating today in an off-site team-building session with the Coniche team.. The theme is “W1nning”, and we were asked to contribute a three minute talk with our views on the theme.. I thought I’d share mine here too..

Republished with author's permission from original post.


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