Will sales and marketing EVER get along ?


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NO WAY IN HELL!…..unless things start to change….in a big way.

Take for example your average office with its sales and marketing teams. How are people like this every going to learn to get along when they’re at each other instead of with each other.

Marketing and sales are there to achieve the same end goal and that’s the right customers, however when your restricted by “beliefs” and “market myths” about what does and doesn’t work its no wonder that the same wheels keep on spinning and guess what…..nothing changes.

Instead they turn on each other and the blame games start.

Its even worse when you get those bright sparks that see the need for change and try to build a case only to find themselves struggling to bring change into these change resistance places.

Aggression and anger is usually a results of ignorance and inability so its no wonder that when presented with awesome ideas that these people lash out and close down any hope of change.

Republished with author's permission from original post.


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