When you don’t know what creates the outcome you need, it’s impossible to engineer it and without a business system reaching your goals will remain elusive. Where formulas exist, they typically describe a system which operates in a specific way, which creates a certain outcome based on a single or sequence of events occurring.
The reasons systems are so important is because things run far more effectively in a system or as manufacturers would say they get done “faster, better and cheaper”.
Systems are used to run our everyday lives. You get up, have breakfast, travel to work, do some work, lunch, more work, return home, exercise, dinner, have some family time and finally relax and later sleep. It runs like clockwork ensuring that you get everything done that needs to be done in life.
They are small parts done on a regular basis which work together to engineer a much larger outcome.
Business Systems Generate Repeatable Results
In the factory raw materials go in one end, items are processed, assembled, decorated, packaged and shipped and in this way a manufacturer knows that each product produced is consistently manufactured to a good standard. They can also determine time scales for the completion of finished products along with raw material and component stock levels required to maintain supply and build traceability mechanisms for determining the causes of quality issues.
Investments and financial trades are also based on systems that help traders and investors identify with a high degree of probability the likely outcome of a transaction and its profitability.
This enables them to repeat it more consistently so that losses are minimised and returns are maximised, right from identifying an opportunity to executing the trade or investment and managing it until you finally exit or sell.
Even the army, fire brigade, police and ambulance services are based on systematic approaches to specialist situations.
So a system ensures repeatability, improved accuracy and predictability and you can scale it up in size knowing that if all things remain equal you will get more of the same results.
A Business System Focuses Your Resources More Effectively Allowing You To Achieve More With Less
The systems outlined in this paper are not to be confused with those robotic phone answering services that only insight anger and frustration or force inflexible working practises upon members of staff which create a breeding ground for poor customer service.
No, these are the smart kinds of systems designed to take the grunt out of what you do and allow you to focus your peoples care and attention where it is really needed and that’s giving your customers and prospects more of what they want.
Every “body”, whether it’s the human body or a body made up of a group of individuals or components has a system which extends across it, connecting and guiding all of its parts.
People run faster when the systems in their body are trained to work together at optimum levels and cars go faster when the systems that power them are tuned to achieve higher work rates.
However, when parts of a system operate independently or are out of synch with the main programme they start to become a drag and can eventually bring the whole thing down. An athlete cannot perform at their best if their mental beliefs are not in tune with their physical capabilities.
You can read more about business development and systemisation in the guide “14 Secrets To Sales And Marketing Integration That Maximise Business Growth Development”.
For the growing business an effective sales and marketing system can only be created when the sales and marketing components are connected together and work in harmony to achieve the same goal.
In this way you will increase your return on effort invested significantly.
This is exactly why lead generation and lead nurturing in B2B marketing is no longer the domain of just the marketing department as the involvement of sales is essential to clearly identify good opportunities from your marketing activities and to close the loop with your sales operation in order to measure your results in terms of leads, sales and ultimately profits. That’s what a business system should produce, an efficient and effective operation where all parts cooperate to achieve the desired outcome.
