Why You Can’t Ignore Twitter


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  • Because Twitter claims to have more than 175 million users, and
  • 93% of social media users believe a company should have a presence in social media, and
  • 85% of those users believe a company should interact with their customers, and
  • 44% of Twitter users have recommended a product, and/li>
  • 58% of people who sai if they had tweeted about a bad experience, they would like the company to respond to it
  • Source: ISMDealers

Bottom line: Businesses cannot ignore Twitter, especially when it comes to support.

Why You Cant Ignore Twitter help desk software

Republished with author's permission from original post.

Tiffany Maleshefski
Tiffany Maleshefski is the editor of Zengage and brings more than 10 years of journalism and custom content experience to Zendesk's company blog. Prior to her tenure at Zendesk, she helped manage the custom content arm AllBusiness.com, where she helped a large number of corporate organizations develop original and innovative content for their company websites. Her work has appeared in eWeek, the San Francisco Examiner, San Francisco Magazine, Plenty, Strings, and Muso, among others.


  1. Nice infographic you have here. And I think that although I don’t have a Twitter account, I agree on the list of reasons why people can’t ignore Twitter. I hear and read a lot of attributions to Twitter everyday so I know what kind of impact it has to the greater masses.


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