Why Corporate Innovation Fails – Survey Insights


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I am currently looking into why corporate innovation fails and how corporate innvators deal with this failure. A key element of this research is a survey and I am very pleased to have received 103 responses so far.

You can check out the survey here: Corporate Innovation and Failure – A Short Survey. If you work with innovation in some capacity in a company with more than 250 employees, perhaps you would like to share your views.

I promised that I would share the results of the survey with the readers of my blog so here you can can download the summary: Survey Results – PDF Summary

The survey brings out some interesting insights and I will now look further into this and share my reflections in upcoming blog posts and in my e-book which is due March 2013.

It would be great to hear your views as well and as a discussion starter, you get some of the questions and replies here:

Question 4: To what level is failure acceptable in your innovation team

Less than 50% view failure as an inevitable part of the innovation process

Question 7: What levels are most often responsible for innovation-related failure in your organization?

Here internal factors such as the business unit, organization and team clearly take the lead here over external factors such as industry and macro issues.

Question 11: What are the most common causes of innovation failure in your organization?

• Too much focus on products and technologies rather than considering all aspects in bringing innovation to market (55%)

• Unrealistic expectations from top management regarding the resources and time required to achieve innovation (54%)

• In-adequate resources – budget, people, infrastructre: (51%)

Any thoughts? Download the summary, Survey Results – PDF Summary, and let me know what you think!

Republished with author's permission from original post.

Stefan Lindegaard
Stefan is an author, speaker, facilitator and consultant focusing on open innovation, social media tools and intrapreneurship.


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