It is an extraordinary feeling to see the number of your app installs on many users’ phones. Well, you should not let your back yet.
While a promising application finds many users in a short time, it might witness an enormous number of installs, as well. Since the core marketing strategies to advertise an app are completely focused on increasing the number of installs, app owners generally find themselves at sea when it comes to handling and tracking uninstalls.
Like most issues, knowing the reasons behind the growing number of app uninstallations can enable in counteracting them to an extent. Leading digital and mobile app development company has additionally released an infographic that highlights the key reasons why users abandon an application.
Significant Statistics on Why Apps are Uninstalled:
More than 50% of users tend to uninstall if your app takes too much space. Users uninstall apps when they need storage space on their mobile.
At least 71% of users uninstall because of annoying push Notifications. Too many notifications may force the user to uninstall the app.
Around 62% of individuals uninstall an app if they experience mobile Crashes or Freezes.
Main Reasons for App Uninstallation
Irrelevant for the user.
The app is feeble.
Doesn’t fulfill the user’s desire:
Better applications are accessible at bay for the users.
Frequent the app’s updates.
Battery drains quicker
Caches an excess of information
CPU power utilization is excessively high.
Takes too long to load
A few features in the app itself doesn’t work on other devices
Requires so many permissions on social networks
Sends invites to friends without informing users
Other software demonstrates the app as a malware
Works well just on fast networks
The developer remains unresponsive when a user reports a question.
Let’s find out the ways you can encourage users to reinstall your application
The high level of reinstalls give us some expectation, it means that though users remove the app that doesn’t mean they won’t install it again – in fact, they may reinstall if we do things right. Exactly, we need to keep working on ASO (App Store optimization) to attract users to the store listing, particularly users who have already downloaded our app previously.
If you can work on it, for example, fix annoying bugs, introduce new features, etc., and then they may give another chance and reinstall an app. Once the app has increased is visibility on the stores, users may find the app again.
Here are some tips on how to attract users and convince them to download or reinstall your app.
“What’s New” Section
There is a “what’s new” section on the Apple App store, which can surely attract new users. On the Google Play store, it’s typical to see it in the Long Description. Either way, It’s an interesting and valuable approach and can be an incredible conversion factor.
Numerous apps don’t take benefits of it. They write ambiguous descriptions sharing that they are always updating and fixing bugs, which is fine as it demonstrates responsibility, yet it doesn’t include important information or any particulars. This approach isn’t generally advisable, as it would work better to include solid information.
A decent approach can be to highlight explicit bug fixes. By sharing that information, users can see that the application has been working and there might be fixed bugs that initially caused uninstall. This push could be critical to attracting users to give the app another opportunity. However, try to share valuable information, as showing minimal technical changes can be pointless for returning visitors.
Our tip here is to give the content a personal touch and make it less technical. Be unique and communicate main fixes, introduce new features of the app and give valuable information. This can be very helpful to re-engage with users!
Visual data is more appealing than text. You can work on the innovative designs to show that there has been a major upgrade. Consider updating your videos and screenshots to add valuable information which could draw in a returning user.
Apple Search Ads
We’ve seen that it’s hard to track precisely the number of reinstalls, yet there is a decent method to target users that have had your application sooner or later and afterward uninstalled it. Apple Search Ads permits running campaigns focusing users that once downloaded your application; however, they don’t use it. We can not get the information of who have uninstalled, but it is possible to target them to re-engage and try to convince them to download it once again.
Avoid Uninstallation with below Mobile Application Design Strategies:
Ensure that your application is available for all the screen size regardless of the devices
Give easy to read and simple instructions for setup information.
Localize global apps for many languages
Avoid overloading features of the application which leaves the users confused
Utilize appropriate links, anchor text and navigation’s for better user experience
To Wrap It Up
It’s pretty much clear now that uninstalls aren’t the end of the world for application marketers, as there are numerous ways to improve and somehow attract users to reinstall an app and give it another shot. It can likewise be useful to engage utilizing push notifications or emails; the point here is to stay connected without being too irritating.
Be as it may, it’s proven that constant work on App Store Optimization (ASO) can drive more traffic to your application either it is first time download or re-installation. Isn’t that surprising? Or yes, you can also consult with a well-experienced mobile app development company to find out how you can improve your app engagement rates.