Why Video Conferencing is Important in Business?


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We live in an era where individuals are connected by technology. With the advancements in communication technology we now have access to more sophisticated and effective methods of communication. People can interact with one another through electronic mediums and this has paved the way for corporations and businesses to connect better with partners and employees. There are a lot of ways in which meetings and conferences can take place with participants being at different locations at the same time. Technology has enabled us to seamlessly connect with people of our choice anytime anywhere in the world.

Video conferencing is a type of distance conferencing where two or more number of people can visually connect and interact with each other. This method has enabled businesses and organizations to hold meetings face to face with people without having the need to move to one particular location. ezTalks video conferencing helps you video conference with people all over the world. It has a wide variety of video conferencing solutions for all your business needs. It is a very popular and powerful way to enable presentations, conferences and other audio video contents to be live streamed and accessible to all the members from different locations. In this article we shall elaborate on the importance of video conferences for business.

Video conferencing is enabled by integrated software which ensures that you have a rich and quality experience. It enables you to connect to different users and have discussions with them at the same time. The software also has features for scheduling of meetings, screen sharing, email, chat functionality, voting analytics and a host of other tools which make it very convenient for corporations and organizations to carry meetings with multiple people and receive inputs from them also. Thus it helps people to hold conferences and meetings with one another with a real time effect. You can also video conference people on cross platforms also. This is why video conferencing is important. Users and participants can talk to the person they are seeing on the screen or on a monitor in real time. In this article we shall list the reasons why video conferencing is beneficial to business owners.

Why video conferencing is important in business?

Video conferencing helps to break barriers of distance among businesses. Down below we list the importance of video conferencing in business:

    1. Reach out to several people at the same time

    Video conferencing allows you to conduct meetings with several people at the same time. You can talk and chat with people from different parts of the world at the ease of your residence or office. Business owners can connect with clients and employees and hold discussions. Strategic planning and meetings which require several members to be present can be carried out with ease. You get the option of talking to multiple people at the same time and carry out your business strategies with ease. Thus projects get completed faster and deals get finalized within a short period of time.

    2. Save time and money on your travels

    It saves time and money related to business travel. Business owners connect with people by video conference for routine meetings, negotiating deals, interviewing candidates, etc. Thus a lot of money gets saved from the cost of traveling to different locations. This is greatly beneficial for a company as they start getting more returns. Thus video conferencing plays a key role in reduced costs of running the business.

    3. Bind all your workers through one software

    Your business may have mobile workers who are scattered throughout different locations. You can bind them all through video conferencing from their mobile phones. It also allows you to check the whereabouts and the activities of the employees. Thus you can keep a watch on all your workers at whatever location they might be in. This leads to better management and ensures all your employees are on track.

    4. Increase in productivity

    You get an increase in productivity among teams. Video conferencing enables participants to stay more focused and alert on the topic of discussion. Thus projects get completed much faster. Productivity also increases and your employees feel more in sync with each other. ezTalks has features like HD video and audio, free screen sharing. It helps you have an effective conference with all managerial tools at hand.

    5. A better way to interact and connect with people

    Video conferencing helps to improve communication and re-establish relationships. During a video conference you get to see the body language and facial expressions of the participants. This leads to a more effective and faster collaboration. It helps to make the employees feel that they are close to the home office also. It helps employees to gain trust in their employers and betters understanding among them also.

    6. Aiding telecommunication

    Video conferencing also helps telecommunication. It helps to provide a visual display to your normal audio call. If employees have flexible work timings then video conferencing can be a good way to curb a lack of interaction among employees.

    7. Other benefits

    You can also organize your conferences and meetings independent of time. You can also talk to several people in a day which would not have been possible by simply traveling to all the locations. You also get improved team work capabilities and better results from group projects. Video conferencing also allows you to tweak the conference with features like digital whiteboards, arrangement and scheduling of conferences and chatting on text also.


Thus video conferencing is beneficial for both business and corporations. It helps to shorten the gap between the employer and the employees. Video conferencing has now become more popular with development of the VoIP which makes use of the underlying infrastructure of the net to make communication free. Video, voice and other data are transmitted from point to the other in the form of packets. Video conferencing also needs a high level of bandwidth as compared to a normal video connection. Video conferencing has made it possible for businesses and organizations to connect with one another. It has led to a rise in a number of video conferencing apps and software also. From reduced costs of travel, faster completion of projects to improved communications among members of a team, video conferencing can be a boon for any business or organization.


  1. Video conferencing helps businesses in increased productivity, efficiency, reduced travel costs, better client interaction etc. Various tools like R-HUB HD Video conferencing servers, webex, gomeetnow, gotomeeting etc. are used by organizations worldwide for conducting online video conferences.


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