Many businesses have made the decision to completely migrate their marketing, advertising, and communications to the internet, choosing convenience, wide exposure, and low costs over physical print.
However, the old adage ‘print is dead’ is actually a misconception. Print still has its place as a useful and powerful component of any business’s marketing strategy.
Whilst tools like email marketing, blogging, and social media are great for raising brand awareness, don’t overlook the power of print.
Let’s look at why print is still effective at engaging customers in a digital world.
Print helps to brand your business
Any printed materials your company produces are great for strengthening your brand identity.
Make sure that your print materials have a consistent aesthetic – your brand fonts, colors, and types of images should be the same, as this increases brand recognition.
The print is a tangible thing
The great thing about a printed piece is that it’s a physical, tangible thing. Whereas online ads can disappear or become lost in the huge landscape that is cyberspace, printed pieces like business cards, brochures, and booklets can last a long time.
Invest in quality production, something Duplo International is familiar with, for sustainable products that will withstand a lot of handling.
Target your ideal customer
It’s easier than you think to engage your ideal customer with print marketing. If you have a trade business, for example, you could place an ad for your product or service in a specific trade magazine, where it’ll effectively reach a niche audience.
This is particularly useful if you have an audience that may be more difficult to target online, like the older generation.
Enhance your credibility
In a digital world, where anyone and anything can advertise online, print gives a sense of legitimacy.
We all know what it’s like on the web – the excessive amount of banner ads and popups can be overwhelming, and many customers are wary of advertising links which seem to be spam or viruses. With print materials, there’s none of that concern.
The print market is less saturated
As more and more companies are relying solely on the web for their marketing, print publication is declining, but this can actually be used to your advantage!
Perhaps you’re hoping to get one of your print ads in a publication? Well, good news!
Publications are less crowded, meaning the ad space will most likely be cheaper and that your ad will have more room to shine.
Attract visual learners
It’s a fact that most humans are visual creatures and process information based on what we see – 65% of us are visual learners, to be precise.
Print media is an excellent opportunity, then, for companies to engage these visual learners, particularly if you pepper your print with exciting graphics and images.
It’s also worth bearing in mind that in a digital age, where customers are constantly checking their social media feeds, texts, and emails, printed materials can be a welcome and refreshing change.
I agree that the print advertising is still effective for business in a digital world, however, some companies and industries just cannot implement this strategy. For example, IT companies. Their business are primarily online and they don’t get benefit from print ads. It’s more advantageous to spend money and time on digital channels, like social media and google ads.
Well, just a small point.
Nicely written and good points
One other Item to consider is that print can also include a digital component such as A/R.
Unified A/R offers a great option for offering the recipient of print an interactive experience..And it can be tracked..
Hassan, this was a fascinating read! I believe that print has several distinct advantages over digital media, in addition to cost-effectiveness and reliability. One of these is the higher frequency of viewing opportunities compared to online ads. Repeated exposures are possible because the newspaper or magazine can be found on a table or rack in a workplace or at home.