Where does PR fit Within Social CRM?


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Last week I had the pleasure of presenting at PRSA in New York (thanks Deirdre!) and while my original presentation was supposed to be around community building for PR professionals I decided to mix things up a bit and talk about where PR fits within Social CRM. I actually did this for a few reasons; first of all I thought it would be something different and valuable to PR professionals as it gets a bit old and boring hearing some schmuck talk about social media tools and best practices. Second I did it for myself, selfish I know, but I’ve been thinking about where PR fits within the SCRM landscape and wasn’t too sure so I thought I’d task myself with figuring it out.

I think I did a pretty decent job at presenting the concept and the information but of course there is always room for improvement and I’d love your feedback, especially from the PR pros and the SCRM masters out there. I got a lot of great feedback from the PR pros in attendance which was great because prior to my presentation I asked how many folks were familiar with SCRM and only a small handful raised their hands, which made me a bit nervous because I had one hour to present a new concept and then explain where PR fits within that concept!

Of course, I also made a point to include my horrible experience with American Airlines and went on a 10 minute rant about them which the audience seemed to thoroughly enjoy (I really wonder how much I have cost them in sales).

Please let me know what you think!

Republished with author's permission from original post.

Jacob Morgan
I'm a best-selling author, keynote speaker, and futurist who explores what the future of work is going to look like and how to create great experiences so that employees actually want to show up to work. I've written three best-selling books which are: The Employee Experience Advantage (2017), The Future of Work (2014), and The Collaborative Organization (2012).


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