Defining your business and where you want to go is the most important step you do when designing a website. In most cases, people simply do not know what they don’t know when designing a website and putting together a website plan. That is why it is so important to create a business plan and communicate it to a professional who can transfer it online.
Figure out your business goals by answering these questions:
- Objective: Why do you want to design a website? How will you measure success? What are the quantifiable and measurable metrics your organization will use to agree on success?
- Position: How do you want your target audience to perceive you?
- Engage: How would you like your target audience to be engaged and interact with your brand? What value are you offering? Why choose to visit and interact with your website?
- Scalability: Can the technology used adapt to the future? Will it work with existing systems?
- Usability: Is it easy to use based on the different types of users?
- Accessibility: What tools will you use to drive new visitors versus returning visitors?
- Disrupters Is there anything that could disrupt or change your business goals? (Technological, Economic, Political, Seasonal, etc)
Designing a website without this is comparable to driving your car across country without a map or GPS.
What else are your thoughts on where to start when designing your website?
