Where do you Start when Designing a Website?


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Defining your business and where you want to go is the most important step you do when designing a website. In most cases, people simply do not know what they don’t know when designing a website and putting together a website plan. That is why it is so important to create a business plan and communicate it to a professional who can transfer it online.

Figure out your business goals by answering these questions:

  • Objective: Why do you want to design a website? How will you measure success? What are the quantifiable and measurable metrics your organization will use to agree on success?
  • Position: How do you want your target audience to perceive you?
  • Engage: How would you like your target audience to be engaged and interact with your brand? What value are you offering? Why choose to visit and interact with your website?
  • Scalability: Can the technology used adapt to the future? Will it work with existing systems?
  • Usability: Is it easy to use based on the different types of users?
  • Accessibility: What tools will you use to drive new visitors versus returning visitors?
  • Disrupters Is there anything that could disrupt or change your business goals? (Technological, Economic, Political, Seasonal, etc)

Designing a website without this is comparable to driving your car across country without a map or GPS.

What else are your thoughts on where to start when designing your website?

Republished with author's permission from original post.

Jason Swenk
Hi, I'm Jason Swenk. I started my career jumping into the Internet boom in 1999. I had a great passion for technology and marketing, so I started a digital agency. In 2011, I was lucky enough to have my agency acquired and then just 7 months later got acquired again by a public company. What a ride! "My goal of developing this content, is to provide valuable advice that provides immediate actionable steps you can do right now that will make a difference in your business. "


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