What would you do for a Terratrike?


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WizWheelz and Terratrike roll into the Purple Goldfish Project courtesy of an e-mail submission by Jeff Yonker.


In Jeff’s words:

“Stan -I thought you might get a kick out of this. We have. We are a small manufacturer of recumbent tricycles called TerraTrikes (http://www.terratrike.com). Our marketing budgets are small, so we utilize a lot of guerilla tactics. One that we’ve done regularly over the last few years is a “Trade with TerraTrike” contest.

The basics are that we invite people to send in offers of something as cool or of equal value as one of our trikes and we then pick one and trade them for it. We’ve even done a trade for the best TerraTrike publicity stunt or commercial filmed and submitted through YouTube [Click here to see the 2010 winner].


We’ve received a lot of press with this, the customers have fun with it, and we get something unique for our shop. Here is a link to the contest that also has a list of some of the crazy stuff that was offered.”

Marketing Lagniappe Takeaway – Never take yourself too seriously. Have fun with your customers and prospects. Throw out a challenge and engage your fanbase. Give them something to talk, tweet, blog and post to Facebook about.

Today’s Lagniappe – Wanna see a terratrike in action? Look no further:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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