What’s your favorite breakfast cereal?


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I’ve watched Zappos twitter posters and Zappos bloggers effectively deploy questions like that one to engage their social media tribe. I was speaking at an event in Las Vegas today and heard a panelist offer one of the best distinctions between the lead generating benefits of a web page and the relationship building benefits of Facebook and Twitter.

The panelist used an interesting example. Let’s say you are a financial advisor at a cocktail party. Would it be appropriate to interrupt the party to start analyzing the investment portfolios of the people you meet in that setting? There is a time an place for everything and it might be more fitting to ask about a favorite breakfast cereal. So I am asking, what’s your favorite breakfast cereal? (In my youth it was Quisp. I even had a Quisp stuffed toy….ok so I still have the toy)

Sometimes quirky questions allow us to connect in relaxed ways and gives us information we can later leverage for the good of the relationship…

Republished with author's permission from original post.

Joseph Michelli, Ph.D.
Joseph Michelli, Ph.D., an organizational consultant and the chief experience officer of The Michelli Experience, authored The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company and the best-selling The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.


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