What’s in a name? NailsPlus does a little extra


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On the heels of 2+ feet of snow in Connecticut, we offer a little something extra to keep your feet warm. #686 in the Purple Goldfish Project was submitted in an e-mail by Keith Green:

nailsplus little silver“Donna just got back from NailsPlus in Little Silver (it’s a chain

apparently) where they give customers a free pair of these socks with a purchase of a toenail painting. They are specially-made socks that go over flip flops, perfect for women getting their nails done in cold weather climates. There’s a Rex Ryan joke in here somewhere…”

Today’s Lagniappe (a little something extra) – Confiscated from the Foot Fetish police force . . . the infamous ‘its personal’ Rex Ryan video.

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?

What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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