What is your “social age”?


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I’m a big advocate for “Social Media has no age categories”. I have friends who are much older than I and super involved. And I have friends much younger than I who just have such a hard time to adopt the new world.

One way to identify the “social age” is the communication pattern.

If you do something great: One group sends you a private message – some even by good ‘ol email. The other group tweets publicly, which is so much more helpful.

If you ask somebody to get together via Twitter you either get a fast response – or – you get a suggestion via email 🙁

If you make a post on your blog, one group is just writing a comment right there and the other group writes you a letter about your typos.

If you have an event on one of the public event sites one group just registers based on the information on the respective links, while the other group is asking you for some more information.

If you post provocative stories one group throws stuff at you and enters a conversation – while the other just walks.

If you ask if your friends are active in social media, one group points to their LinkedIn profile – the other group, just gives you a smile because they just tweeted you.

If you offer somebody to help, the one group thanks you publicly while the other tries to explain why they can’t pay you.

If you ask for help both groups will help you – but one group will pull in some friends while the other group is asking “what’s in for them”.

If you do something completely outside the box, one group get’s totally fired up and the other group asks you for the ‘value proposition’.

Have a wonderful weekend – check for yourself where you want to be – neither one is good or bad, just different.

“You know you get older when you spend more time protecting your assets – then you spend risking it”


Axel Schultze
CEO of Society3. Our S3 Buzz technology is empowering business teams to create buzz campaigns and increase mentions and reach. S3 Buzz provides specific solutions for event buzz, products and brand buzz, partner buzz and talent acquisition buzz campaigns. We helped creating campaigns with up to 100 Million in reach. Silicon Valley entrepreneur, published author, frequent speaker, and winner of the 2008 SF Entrepreneur award. Former CEO of BlueRoads, Infinigate, Computer2000. XeeMe.com/AxelS


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