We all know that the key to long-term success for any business is engaging with your customers in a way that makes them purchase your products and then recommend your brand to others. Sounds easy enough . . . but is it? It all comes down to deciding what’s the most important element of customer engagement.
I think it’s listening to your customers and reacting to their needs and interests. It’s equally important to work with your customers to determine the best method of communicating with them and when they would like to receive information. Once you have determined the appropriate channel for communicating, you can engage customers in a highly personalized and tailored way that makes a positive impact on the overall customer experience and level of engagement.
Do you agree?
Love this short yet important little post! Taking this argument a bit further – How should we listen? How should we dig deeper into the why a certain problem is happening? Wanted to shared this little piece we published of a technique that has worked well for us:
http://www.zurb.com/article/657/listen–dig-deeper